According to 2017 Internet Trends Report, an average adult spends 5.9 hours daily on the internet. What exactly does this trend mean for businesses? Could this have a significant impact on the way bussinesses connect with both potential and existing customer? Absolutely!
The Digital Marketing course was designed to arm you with the knowledge, skills and tools required to leverage this explosive growth in internet usage. Click the arrow below to explore the concepts that wil be covered in this course.
At its core, a content management system is a software application that facilitates the creation and management of digital contents. Wordpress is currently the most popular open source CMS worldwide, powering over 18 million web sites. Straight from the horse's mouth:
WordPress is open source software you can use to creat beautiful website, blog or app.
Web analytics is a basically a process of keeping track of how users interact with a digital asset, with the purpose of constantly improving both user experience and productivity.
Just as the name implies, search engine optimazation is a process of developing web content with the search engine in mind. The goal of search engine optimization is to make it easy for search engines to find web contents and present it to the users when they are searching.
Basically it involves making incremental improvements that will enhance user experience and performance.
Google Ads is a very powerful online advertising tool that helps businesses connect with potential and existing customers when it matters most. With Google Ads, businesses can target audience based on location, demographics and even interests.
Google Ads also make it possible to control advertersing cost, track and improve performance.
Statistics show that over 2.8 billion people have access to the internet and over 71% of all online adults use social media.
This trend provides huge opportunity for bussinesses to reach millions of customers anywhere in the world.
Email marketing is one of the most cost effective forms of direct marketing. it basically involves using emails to promote products and services. It is generally considered the fastest way to build customer trust and loyalty.
Email marketing is also the fastest technique to initiate conversation and target business prospects. It also highly effective in educating customers about products and services
“Marketing is no longer of the stuff you make, but about the stories you tell.”
“Content is fire. Social media is gasoline.”
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
“Google only loves you when everyone else loves first.”
“Content marketing is all the marketing that’s left.”
“The best marketing doesn’t feel like marketing.”